This brand identity portfolio is a collection of my most recent branding projects inspired by small business entrepreneurs. I infused their story and personality into a whole new brand identity that is grounded with purpose-driven strategy and research. Each brand project stands out as a unique and memorable brand experience that is a timeless, long-lasting emotional connection designed to keep their target customers engaged from first impression to customer retention. Once your branding starts working for you instead of against you, you’ll find that you can focus on the main thing in your business, which is why you started it all in the first place - doing what you love and why it means so much to you.